Analiza primernosti uporabe agilnih metod managementa v marketingu na primeru izbranega podjetja : magistrsko delo

Dimec, Barbara (author), Stare, Aljaž (mentor)

• Language: Slovenian
• Keywords: trženje, metode, komuniciranje, poslovno komuniciranje, inovacije, tehnologija, efektivnost, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [B. Dimec]
• Year: 2016
• Number of pages: III, 94, 32 str.
• PID: 20.500.12556/RUL-91625
• UDC: 339.138
• COBISS.SI-ID: 23628518
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: An analysis of usage of agile management methods in marketing of a selected company
• Keywords: marketing, methods, communications, business communication, innovations, technology, efficiency, analysis