Analiza odločanja skrbnikov hišnih ljubljencev pri nakupu zdravil za zdravljenje bolhavosti in klopavosti : magistrsko delo

Černe Prelovšek, Mirijam (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, odločanje, nakup, veterinarstvo, zdravila, informacije, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Černe Prelovšek]
• Year: 2016
• Number of pages: III, 87, 46 str.
• PID: 20.500.12556/RUL-91610
• UDC: 339.138
• COBISS.SI-ID: 23613414
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: An analysis of pet owner decision-making for purchases of medicines for the treatment of flea and tick infestations
• Keywords: marketing, consumer behaviour, decision making, purchasing, veterinary science, medications, information, research, analysis