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Analiza slogov nakupnega odločanja : razlike med spoloma
ID
Jerančič, Maja
(
Author
),
ID
Vida, Irena
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/jerancic4772.pdf
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Language:
Slovenian
Keywords:
trženje
,
vedenje potrošnikov
,
nakup
,
odločanje
,
spol
,
meritve
,
raziskave
,
analiza
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Jerančič]
Year:
2016
Number of pages:
III, 99, 25 str.
PID:
20.500.12556/RUL-91571
UDC:
339.138
COBISS.SI-ID:
23414246
Publication date in RUL:
11.05.2017
Views:
2819
Downloads:
101
Metadata:
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Secondary language
Language:
English
Keywords:
marketing
,
consumer behaviour
,
purchasing
,
decision making
,
sex
,
measurements
,
research
,
analysis
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