Sistemi in poslovni modeli pretočne televizije v odprtem internetu

KOSTADINOV, MARTIN (avtor), Pustišek, Matevž (mentor)

Hitro razvijajoča se konvergenca interneta in televizijskih sistemov je spodbudila revolucijo v radiofuzni industriji. V tem razburljivem in dinamičnem okolju ima velik potencial za preoblikovanje trga v vseh pogledih. Ponujajo se velike priložnosti tako za tiste, ki so že dolgo na televizijskem trgu, kot tudi za tiste, ki so nanj stopili pred kratkim. V diplomski nalogi smo predstavili tehnologijo za zabavne storitve v realnem času prek nereguliranih omrežij (angl. over-the-top, OTT). Te storitve postajajo v zadnjem času vse bolj priljubljene, ker uporabniku omogočajo ogled video vsebin prek odprtega interneta kjerkoli in kadarkoli, brez nadzora internetnega ponudnika nad distribucijo vsebine. V prvem delu naloge smo opisali tehnične značilnosti tehnologije, samo delovanje OTT-tehnologije, nekatere primere arhitekture omrežja itd. V drugem delu naloge smo se osredotočili na poslovno okolje, raziskali smo globalni trg OTT-storitev, prikazali različne poslovne modele in opisali novo konkurenčno okolje, ki nastaja okoli OTT-tehnologije. Preučili smo nekatere možne scenarije, ki se lahko pojavijo kot posledica konkurenčnih trendov, ki so danes zaznavni na trgu. Ugotavljali smo tudi razširjenost na slovenskem trgu in jo premerjali z globalnim trgom ter za konec opravili primerjavo, kako lahko uporabniki z lastnim vplivom pripomorejo k spreminjanju dosedanjega tradicionalnega razmišljanja o svetu televizije in kako vpeljati nove industrijske pristope za oblikovanje drugačne oblike televizije, polne priložnosti in izzivov. Ključne besede: OTT, OTT-storitve, OTT-tehnologija, IP-televizija, prenos vsebine.

• Jezik: Slovenski jezik
• Ključne besede: OTT, OTT-storitve, OTT-tehnologija, IP-televizija, prenos vsebine.
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: FE - Fakulteta za elektrotehniko
• Leto izida: 2017
• PID: 20.500.12556/RUL-91059
• Datum objave v RUL: 17.03.2017

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Systems and business models for over-the-top television

Izvleček

Fast-growing convergence of the Internet and television, known as over-the-top TV (OTT TV) has encouraged the revolution in the broadcasting industry and has a high potential to transform the global market in every respect, for established broadcasting companies as well as those who are just tapping into the market in this exciting and dynamic environment. In this thesis, we introduce the technology for entertainment services in real time through non-regulated networks (over-the-top OTT). Recently, OTT services have been gaining in popularity because they allow the user to view video content over the open Internet anywhere, anytime. In the first part we look at the technical characteristics of the technology, the operation of OTT services and certain cases of network architecture, etc. In the second part of the thesis we focus on the business environment and the global market, we define different business models and describe the new competitive environment forming around the OTT technology. We examine some of the possible scenarios that may occur as a result of competitive trends, which are now present in the market. In conclusion, we review the presence of these technologies on the Slovenian market compared to global trends, and conduct a survey to establish how users can implement a stronger influence to change the traditional industrial thinking and approaches to design a new and very different world of television, full of opportunities and challenges.

• Ključne besede: OTT, OTT services, OTT technology, IPTV, content delivery.