Elektronsko trženje : zaključna strokovna naloga visoke poslovne šole

Zalar, Blaž (author), Groznik, Aleš (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, odnosi s strankami, strategija trženja, potrošnik, zadovoljstvo, lojalnost, programi, nagrajevanje, informacijski sistemi
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [B. Zalar]
• Year: 2016
• Number of pages: II, 26, 5 str.
• PID: 20.500.12556/RUL-88873
• UDC: 339.138
• COBISS.SI-ID: 23251430
• Publication date in RUL: 31.01.2017

Secondary language

• Language: English
• Keywords: marketing, electronic marketing, customer relationship, marketing strategy, consumer, satisfaction, loyalty, programmes, remuneration, information systems