Študij akcije družbenega trženja : boj proti nasilju nad ženskami v okviru organizacije Amnesty International

Sedej, Jana (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: trženje, socialno trženje, programi, žensko vprašanje, strategija trženja, modeli, poslovno komuniciranje, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [J. Sedej]
• Year: 2016
• Number of pages: II, 40 str.
• PID: 20.500.12556/RUL-88845
• UDC: 339.138
• COBISS.SI-ID: 23369190
• Publication date in RUL: 31.01.2017

Secondary language

• Language: English
• Title: Social marketing campaign study: ending violence against women by Amnesty International
• Keywords: marketing, social marketing, programmes, women's question, marketing strategy, models, business communication, analysis