Oglaševanje in pregled dejavnikov njegove uspešnosti : zaključna strokovna naloga visoke poslovne šole

Rosales Luna, Jordi Ezekiel (author), Rašković, Matevž (mentor)

• Language: Slovenian
• Keywords: trženje, oglaševanje, oglas, efektivnost, planiranje, meritve, kvaliteta, trendi
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [J. E. Rosales Luna]
• Year: 2016
• Number of pages: II, 26, 7 str.
• PID: 20.500.12556/RUL-88835
• UDC: 339.138
• COBISS.SI-ID: 23255014
• Publication date in RUL: 31.01.2017

Secondary language

• Language: English
• Title: Advertising and factors of advertising effectiveness
• Keywords: marketing, advertising, advertisement, efficiency, planning, measurements, quality, trends