Analiza kodeksov etičnega ravnanja pri trženju brezalkoholnih pijač : primer Slovenije in izbranih držav

Hočevar, Milena (author), Križnik, Nina Barbara (author), Mihelič, Katarina Katja (mentor)

• Language: Slovenian
• Keywords: Slovenija, trženje, brezalkoholne pijače, oglaševanje, etika, kodeksi, raziskave, mednarodne primerjave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Hočevar
• Year: 2016
• Number of pages: III, 113, 11 str.
• PID: 20.500.12556/RUL-88743
• UDC: 339.138
• COBISS.SI-ID: 23196902
• Publication date in RUL: 31.01.2017

Secondary language

• Language: English
• Title: Codes of conducts for marketing of soft beverages: an analysis of Slovenia and selected countries
• Keywords: Slovenia, marketing, non-alcoholic beverages, advertising, ethics, codices, research, international comparisons, analysi