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Uporaba pripovedovanja zgodb v oglaševanju kot strategija ustvarjanja čustvene povezanosti s potrošnikom : magistrsko delo
ID Franc, Simona (Author), ID Jančič, Zlatko (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/magistrska_dela_2/pdfs/mb22_franc-simona.pdf This link opens in a new window

Language:Slovenian
Keywords:pripovedovanje zgodb, kreativni oglasi, čustvena povezava, Oglaševanje, Čustva, Ustvarjalnost, Magistrske naloge
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[S. Franc]
Year:2016
Number of pages:97 str.
PID:20.500.12556/RUL-88674 This link opens in a new window
UDC:659.1:159.954(043.3)
COBISS.SI-ID:34602333 This link opens in a new window
Publication date in RUL:23.01.2017
Views:1599
Downloads:333
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Language:English
Keywords:Advertising, Emotions, Creative ability, Master's theses

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