Implementacija spletne trgovine in priporočilnega sistema

Hočevar, Matej (author), Smrdel, Aleš (mentor)

V okviru diplomskega dela je bila z uporabo modernih tehnologij najprej razvita spletna trgovina. Pri razvoju je bila pozornost usmerjena tudi na izredno pomemben segment naprav, ki jih uporabniki uporabljajo, to so mobilne naprave. Poleg tega pa je bil kot pomoč kupcem pri izbiri in naročanju izdelkov v spletni trgovini razvit tudi priporočilni sistem. V prvem delu diplomskega dela je predstavljeno, kaj so priporočilni sistemi, podane so tudi prednosti njihove uporabe in kako jih spletni trgovci uporabljajo pri izboljševanju prodaje na spletu. Poleg tehnologij, uporabljenih za implementacijo, bo bralec v drugem delu spoznal tudi uporabniške zahteve ter procese in funkcionalnosti, ki jih moderna spletna trgovina ponuja. V tretjem delu je predstavljena implementacija priporočilnih sistemov. Priporočilni sistemi so prikazani v praksi, na primeru spletne trgovine, ki je bila implementirana v okviru diplomske naloge. Na koncu sledita še analiza implementiranega priporočilnega sistema ter sklepne ugotovitve.

• Language: Slovenian
• Keywords: priporočilni sistem, spletna trgovina, implementacija spletne aplikacije, prodaja
• Work type: Bachelor thesis/paper
• Organization: FRI - Faculty of Computer and Information Science
• Year: 2017
• PID: 20.500.12556/RUL-88467
• Publication date in RUL: 06.01.2017

Secondary language

• Language: English
• Title: Implementation of web store and recommendation system

Abstract

In the scope of the diploma thesis the e-commerce site was developed first using modern technologies. While developing the site we concentrated on one of the most important devices people use every day - mobile phones. A recommendation system was also developed to help online customers select and order products. In the first part of the thesis recommendation systems are presented to explain how users can benefit from using them and how online sellers use them in order to improve sales. In addition to the technologies which were used for implementation, the reader will get familiar with user requirements and also processes and functionalities that an e-commerce site has to offer. In the third part of the thesis the implementation of recommendation systems is presented. These systems are also shown in practice through the e-commerce site which was implemented in the scope of this thesis. The last part of the thesis is the analysis of the implemented recommendation system and final conclusions.

• Keywords: recommendation system, e-commerce, implementation of web application, sale