The master's thesis is based on a survey conducted among the subscribers of the religious publishing houses Celjska Mohorjeva družba and Ognjišče. The results of the survey that included 181 participants were compared with the survey Knjiga in bralci V (Book and readers V), which was conducted in 2014. We also interviewed the executives of both publishing houses. Based on these two interviews we outlined publishing policies of both houses and briefly described their history. In comparison with the research Knjiga in bralci V, we particularly focused on the following areas: differences in reading habits between the sexes, the impact of education on reading and buying books, demonstrated interest on reading in electronic format, the most common sales channel for books and size of a home library. A significant similarity between the population of the nationwide research and sample in our study was identified; however, some specific differences were noticed as well. Since the publishing houses have not carried out any specific reading researches until now, the master's thesis presents a relatively new field. The results of the research will be useful information for both publishers.
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