Celostne grafične podobe blagovnih znamk s področja kulinarike

Kraševec, Simona (author), Selan, Jurij (mentor), Potočnik, Robert (comentor)

Diplomsko delo zajema področje celostne grafične podobe. V likovno-teoretičnem delu predstavljam postopek snovanja celostne grafične podobe in njeno pojavnost v kulinariki. Vključena je analiza blagovnih znamk na področju kulinarike, ki mi je pomagala pri snovanju celostne grafične podobe lastne blagovne znamke. Celostno grafično podobo lastne blagovne znamke predstavljam v likovno-praktičnem delu diplomskega dela. Pedagoški del predstavlja izvedbo učne ure v osnovni šoli, ki se navezuje na oblikovanje logotipa, kot glavnega elementa celostne grafične podobe.

• Language: Slovenian
• Keywords: celostna grafična podoba
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: PEF - Faculty of Education
• Year: 2016
• PID: 20.500.12556/RUL-87592
• COBISS.SI-ID: 11371337
• Publication date in RUL: 31.08.2017

Secondary language

• Language: English
• Title: Corporate identity design of brands in the field of gastronomy

Abstract

The dissertation discusses the aspect of corporate identity design. In the theoretical part referring to creative arts, the process of creating a corporate identity design and its appearance in the field of gastronomy are introduced. An analysis of brands in the field of gastronomy is included which helped me in creating a new corporate identity design for my own brand. The corporate identity design for my own brand is represented in the practical part of the dissertation, referring to creative arts. The educational part is represented by holding a lesson at an elementary school which refers to the design of a logotype as the main element of the corporate identity design.

• Keywords: corporate identity design