Due to the rapid changes in the marketing environment, organizations find themselves in an outdated philosophy, vision and mission of the company. New work areas, changing or upgrading services may give a rise for a new corporate image. At that time new questions begins, which we have to answer thoughtfuly. The designer is facing a major challenge, since the formation of its new corporate identity depends on the success of the company and the response of the target audience.
I will present the theoretical foundations, which are an important element of corporate identity. I analyzed the original graphic sign of the Studio S, which I transformed into a timeless and modern logo. In the practical part I will present a modern logo of that company. Renewed logo will present several applications, which are important for the presentation of the company. The successful preparation of learning will encourage students to think about the good qualities of the logo. The empirical part I will carried out in primary school and analyse their work.
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