Zaznava vizualnih metafor v oglasih pri potrošnikih : diplomsko delo

Kavčič, Lucija (author), Podnar, Klement (mentor)

• Language: Slovenian
• Keywords: vizualne metafore, vizualna retorika, Vizualno komuniciranje, Oglaševanje, Metafora, Diplomska dela
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [L. Kavčič]
• Year: 2016
• Number of pages: 55 str.
• PID: 20.500.12556/RUL-86923
• UDC: 316.77:659.1(043.2)
• COBISS.SI-ID: 34384989
• Publication date in RUL: 11.11.2016

Secondary language

• Language: English
• Keywords: Visual communication, Advertising, Metaphor, Graduate theses