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Identifikacije potrošnika z blagovnimi znamkami in njihov vpliv na nakupne odločitve : doktorska disertacija
ID Tuškej Lovšin, Urška (Author), ID Podnar, Klement (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/doktorska_dela/pdfs/dr_tuskej-lovsin-urska.pdf This link opens in a new window

Language:Slovenian
Keywords:potrošniki, identifikacija, vključenost, skepticizem, zvestoba, blagovne znamke, antropomorfizacija, prestiž, disertacije, Potrošništvo, Vedenje potrošnikov, Doktorske disertacije
Work type:Doctoral dissertation
Typology:2.08 - Doctoral Dissertation
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[U. Tuškej Lovšin]
Year:2016
Number of pages:342 str.
PID:20.500.12556/RUL-86871 This link opens in a new window
UDC:658.626:366-051(043.3)
COBISS.SI-ID:286772736 This link opens in a new window
Publication date in RUL:11.11.2016
Views:2312
Downloads:417
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Language:English
Keywords:Consumerism, Consumer behavior, Doctoral dissertations

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