Television remains one of the most widely adopted and used medium. While there is user demand for services and content to access anytime, anywhere, pay TV operators need to find an appropriate technical solution to be able to offer multiscreen and TV everywhere services. As Internet changed our way of shopping, reading and personal communication so did new ways of content delivery changed our perspective and ways of TV content and services consumption. In all parts of media delivery value chain a number of new actors have been emerging, leveraging new digital and online technologies. These new players include Internet giants such as Google (YouTube), Amazon, Apple, Deezer, Spotify, Netflix and many others. The ability to deliver content on multiscreen and on demand is extremely important in recent years and in many cases I believe represents competitive advantage on the market. With this assumption the market analysis and user behavior analysis is of extreme importance for content providers. Through Slovenian TV viewers analysis I can identify that the entire Slovenian television market follows the trend of using new technological performance and usage of new services. Along with this I can confidently say, that operators and content providers investments into new technologies for multiscreen and on demand delivery are evidently justified.
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