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Trženje bančnih storitev generaciji Y : primer Abanke Vipa
ID Pavlič, Teja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/pavlic2085-B.pdf This link opens in a new window

Language:Slovenian
Keywords:bančništvo, banke, Abanka Vipa, bančno poslovanje, trženje, storitve, mladina, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Pavlič]
Year:2016
Number of pages:III, 69, 19 str.
PID:20.500.12556/RUL-84035 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23093222 This link opens in a new window
Publication date in RUL:08.07.2016
Views:1684
Downloads:245
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Secondary language

Language:English
Title:Marketing of banking services to generation Y: the case of Abanka Vipa
Keywords:banking, banks, Abanka Vipa, banking management, marketing, services, youth, research, analysis

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