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Vključevanje porabnikov v razvoj novega izdelka : magistrsko delo
ID Prodan Lukežič, Kelly (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/prodan_lukezic2032-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, novi proizvodi, razvoj, uporabniki, potrošnik, sodelovanje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:K. Prodan Lukežič
Year:2016
Number of pages:II, 56, 16 str.
PID:20.500.12556/RUL-83949 This link opens in a new window
UDC:339.13
COBISS.SI-ID:22980582 This link opens in a new window
Publication date in RUL:08.07.2016
Views:2377
Downloads:168
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Secondary language

Language:English
Title:Consumer involvement in the development of a new product
Keywords:marketing, new products, development, users, consumer, cooperation, research, analysis

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