Analiza odziva slovenskih turističnih ponudnikov na spletne ocene uporabnikov : primer spletne strani TripAdvisor

Švigelj, Tanja (author), Mihalič, Tanja (mentor)

• Language: Slovenian
• Keywords: turizem, informacijska tehnologija, Internet, ponudba, svetovanje, ocene, uporabniki, trženje, analiza, primeri
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: T. Švigelj
• Year: 2015
• Number of pages: IV, 73, 7 str.
• PID: 20.500.12556/RUL-83842
• UDC: 338.48
• COBISS.SI-ID: 22836710
• Publication date in RUL: 08.07.2016

Secondary language

• Language: English
• Title: An analysis of Slovenian tourism suppliers' response to online users reviews : the case of TripAdvisor
• Keywords: tourism, information technology, Internet, supply, consulting, evaluation, users, marketing, analysis, cases