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Knjigarna in kavarna : sinteza dveh različnih poslovnih modelov
ID Butenko Černe, Lina (Author), ID Kovač, Miha (Mentor) More about this mentor... This link opens in a new window

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MD5: 3A636D9D0FAE548FE6CCE4934909B8DC
PID: 20.500.12556/rul/bc3f2422-e626-4510-a654-5604b86f482e

Abstract
Magistrska naloga z naslovom Knjigarna in kavarna: sinteza dveh poslovnih modelov predstavlja v teoretičnem delu zgodovino in razvoj združenega modela ter njegove prednosti in slabosti. Skozi izbrane primere so predstavljeni danes v svetu uspešno delujoči združeni modeli, poseben poudarek pa je namenjen zakonskim pravilom in ostalim določbam, katere je ob ustanovitvi knjigarne in kavarne pri nas potrebno upoštevati. Namen empiričnega dela magistrske naloge je bil raziskati potrebe in preference posameznikov in založnikov/knjigarnarjev v zvezi z vključitvijo kavarne v knjigarno, in sicer s pomočjo anketnih vprašalnikov. Na podlagi zbranih rezultatov raziskave so predstavljeni optimalni predlogi za odprtje knjigarne in kavarne.

Language:Slovenian
Keywords:knjigarne, knjigotrštvo, kavarne, poslovni modeli, magistrske naloge
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FF - Faculty of Arts
Place of publishing:Ljubljana
Publisher:[L. Butenko Černe]
Year:2016
Number of pages:66 f.
PID:20.500.12556/RUL-81709 This link opens in a new window
UDC:655.42(043.2)
COBISS.SI-ID:60147810 This link opens in a new window
Publication date in RUL:28.04.2016
Views:1853
Downloads:523
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Secondary language

Language:English
Abstract:
Master thesis with the title Bookstore and cofeeshop: synthesis of two diferrent business models, presents history and evolution of the combined business model and its advantages and disadvantages. Through selected examples some of the best and most successful bookstores and coffeshops in the world are presented. Special focus is given to laws and other legal requirements that need to be taken into account when opening a bookstore with coffeshop in Slovenia. Aim of my empirical part of the master thesis was to evaluate the needs and preferences of individuals as well as publishers and booksellers as regards the inclusion of a coffeshop into bookstore. The latter was done through the survey with the individuals and publishers. On the basis of the gathered data, an optimal suggestion for opening a bookstore and coffeshop is presented.


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