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Vpliv umeščanja blagovnih znamk v filme na premoženje blagovnih znamk : magistrsko delo
ID Kraševec, Eva (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/krasevec1956-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, blagovne znamke, premoženje, vrednost, film, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[E. Kraševec]
Year:2015
Number of pages:III, 67, 41 str.
PID:20.500.12556/RUL-80608 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22933734 This link opens in a new window
Publication date in RUL:01.03.2016
Views:1502
Downloads:213
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Secondary language

Language:Unknown
Title:The influence of product placement in movies on brand equity
Keywords:marketing, business communication, trademarks, property, value, film, research, analysis

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