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Consumer ethnocentrism and its effects on the French buying behaviour : master's thesis
ID Frančič, Eva (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/francic1720-B.pdf This link opens in a new window

Language:English
Keywords:Francija, trženje, etnocentrizem, medkulturno delovanje, vedenje potrošnikov, research, analiza, France, marketing, ethnocentrism, cross-cultural activities, consumer behaviour, raziskave, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[E. Frančič]
Year:2015
Number of pages:II, 60, 11 str.
PID:20.500.12556/RUL-80406 This link opens in a new window
UDC:366
COBISS.SI-ID:22674662 This link opens in a new window
Publication date in RUL:01.03.2016
Views:1789
Downloads:268
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Secondary language

Language:Unknown
Title:Etnocentrizem porabnikov in njegovi vplivi na nakupno vedenje Francozov

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