Digital marketing in business-to-business markets : case of Danfoss Micro Plate technology

Temovski, Ivan (author), Čater, Barbara (mentor)

• Language: English
• Keywords: trženje, elektronsko trženje, medorganizacijsko trženje, trendi, potrošnik, case study, visoka tehnologija, Danfoss, marketing, electronic marketing, intercompany marketing, trends, consumer, case study, high technology, Danfoss
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [I. Temovski]
• Year: 2015
• Number of pages: III, 74, 10 str.
• PID: 20.500.12556/RUL-80405
• UDC: 339.138
• COBISS.SI-ID: 22674406
• Publication date in RUL: 01.03.2016

Secondary language

• Language: Unknown
• Title: Digitalno trženje na medorganizacijskem trgu na primeru Danfossove Micro Plate tehnologije