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Vloga pozitivne psihologije in dobrobiti porabnika v trženju : magistrsko delo
ID Bačić, Tina (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/bacic1588-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, psihologija potrošnika, poslovna morala, trendi, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Bačić]
Year:2014
Number of pages:I, 66, 22 str.
PID:20.500.12556/RUL-80387 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22654694 This link opens in a new window
Publication date in RUL:01.03.2016
Views:1271
Downloads:166
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Secondary language

Language:Unknown
Title:The role of positive psychology and consumer well-being in marketing
Keywords:marketing, business communication, consumer psychology, business morality, trends, research, analysis

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