The impact of guerrilla vs. traditional marketing communication on consumer attitudes : master's thesis

The impact of guerrilla vs. traditional marketing communication on consumer attitudes : master's thesis
ID Jankovska, Ana (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/jankovska1652-B.pdf This link opens in a new window

Language:	English
Keywords:	trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[A. Jankovska]
Year:	2015
Number of pages:	II, 56, 14 str.
PID:	20.500.12556/RUL-80363
UDC:	339.138
COBISS.SI-ID:	22591718
Publication date in RUL:	01.03.2016
Views:	1268
Downloads:	304
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Secondary language

Language:	Unknown
Title:	Primerjava vpliva gverilskega in tradicionalnega trženjskega komuniciranja na stališča porabnikov

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