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Uporaba strategij potiska in potega z namenom vplivanja na proces nakupnega odločanja pri kupovanju knjig v knjigarnah : diplomsko delo
ID Kolan, Tina (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/kolan1891.pdf This link opens in a new window

Language:Slovenian
Keywords:knjigotrštvo, založništvo, trženje, strategija trženja, trg, tržne raziskave, potrošnik, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Kolan]
Year:2005
Number of pages:44 str., 31 str. pril.
PID:20.500.12556/RUL-7732 This link opens in a new window
UDC:339.138
COBISS.SI-ID:15690214 This link opens in a new window
Publication date in RUL:11.07.2014
Views:971
Downloads:181
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Language:Unknown
Keywords:bookselling, publishing, marketing, marketing strategy, market, market research, consumer, analysis

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