Public relations : contributions from Ljubljana

Verčič, Dejan (author)

Public relations emerged as an academic discipline in the 1980s in the US, and in 1990s it institutionalised itself in European academia as well. Work at the Marketing Communication and Public Relations department, Faculty of Social Sciences, University of Ljubljana, has been instrumental in the Europeanisation and globalisation of the predominantly US public relations theory and contributed to the development of the reflective model of public relations.

• Language: English
• Work type: Not categorized
• Typology: 1.01 - Original Scientific Article
• Organization: FDV - Faculty of Social Sciences
• Year: 2011
• Number of pages: Str. 1598-1610, 1711
• Numbering: Letn. 48, št. 6
• PID: 20.500.12556/RUL-76119
• UDC: 659.4(497.4Ljubljana)
• ISSN on article: 0040-3598
• COBISS.SI-ID: 30885981
• Publication date in RUL: 21.12.2015

Record is a part of a journal

• Title: Teorija in praksa : revija za družbena vprašanja
• Shortened title: Teor. praksa
• Publisher: Fakulteta za družbene vede
• ISSN: 0040-3598
• COBISS.SI-ID: 763652

Secondary language

• Language: Slovenian

Abstract

Odnosi z javnostmi so se kot akademska disciplina pojavili v osemdesetih letih prejšnjega stoletja v ZDA, v devetdesetih pa so se uveljavili tudi na Evropskih univerzah. Delo na Katedri za tržno komuniciranje in odnose z javnostmi na Fakulteti za družbene vede v Ljubljani je pomembno prispevalo k evropeizaciji in globalizaciji pretežno severnoameriške teorije odnosov z javnostmi in soustvarilo reflektivni model odnosov z javnostmi.

• Keywords: strateško komuniciranje, tržno komuniciranje