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Public relations : contributions from Ljubljana
ID
Verčič, Dejan
(
Author
)
URL - Presentation file, Visit
http://www.dlib.si/details/URN:NBN:SI:doc-TBUIHLJM
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Abstract
Public relations emerged as an academic discipline in the 1980s in the US, and in 1990s it institutionalised itself in European academia as well. Work at the Marketing Communication and Public Relations department, Faculty of Social Sciences, University of Ljubljana, has been instrumental in the Europeanisation and globalisation of the predominantly US public relations theory and contributed to the development of the reflective model of public relations.
Language:
English
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
FDV - Faculty of Social Sciences
Year:
2011
Number of pages:
Str. 1598-1610, 1711
Numbering:
Letn. 48, št. 6
PID:
20.500.12556/RUL-76119
UDC:
659.4(497.4Ljubljana)
ISSN on article:
0040-3598
COBISS.SI-ID:
30885981
Publication date in RUL:
21.12.2015
Views:
715
Downloads:
97
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Title:
Teorija in praksa : revija za družbena vprašanja
Shortened title:
Teor. praksa
Publisher:
Visoka šola za politične vede, Visoka šola za politične vede, Visoka šola za sociologijo, politične vede in novinarstvo, Fakulteta za sociologijo, politične vede in novinarstvo, Fakulteta za družbene vede
ISSN:
0040-3598
COBISS.SI-ID:
763652
Secondary language
Language:
Slovenian
Abstract:
Odnosi z javnostmi so se kot akademska disciplina pojavili v osemdesetih letih prejšnjega stoletja v ZDA, v devetdesetih pa so se uveljavili tudi na Evropskih univerzah. Delo na Katedri za tržno komuniciranje in odnose z javnostmi na Fakulteti za družbene vede v Ljubljani je pomembno prispevalo k evropeizaciji in globalizaciji pretežno severnoameriške teorije odnosov z javnostmi in soustvarilo reflektivni model odnosov z javnostmi.
Keywords:
strateško komuniciranje
,
tržno komuniciranje
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