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Assessment of public service broadcasting : economic and managerial performance criteria
ID
Picard, Robert G.
(
Author
)
URL - Presentation file, Visit
http://www.dlib.si/details/URN:NBN:SI:DOC-QFN661HE
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Abstract
Članek obravnava temelje in namene obsežnejšega ocenjevanja javne RTV z vidikavrednotenja kakvosti delovanja v okviru javne uprave in medijskega menedžmenta. Avtor dokazuje da je okrepljeno ocenjevanje javne RTV del širših prizadevanj za boljši nadzor nad vrsto javnih storitev, ki naj bi pripevala k izboljšanju učinkovitosti storitev. Članek obravnava ekonomske in menedžerske pristope k ocenjevanju kakovosti, ki predstavljajo nadgradnjo tradicionalnega ocenjevanja vsebine in občinstev v javnih RTV. Predstavlja vrsto ekonomskih in menedžerskih meril, ki omogočajo boljši vpogled v delovanje in učinkovitost javne RTV, njihove značilnosti in posledice.
Language:
English
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
FDV - Faculty of Social Sciences
Year:
2003
Number of pages:
Str. 29-44
Numbering:
Vol. 10, no. 3
PID:
20.500.12556/RUL-75898
UDC:
659.3/.4
ISSN on article:
1318-3222
COBISS.SI-ID:
22400605
Publication date in RUL:
21.12.2015
Views:
509
Downloads:
28
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Record is a part of a journal
Title:
Javnost = The public
Shortened title:
Javnost
Publisher:
Taylor & Francis, European Institute for Communication and Culture
ISSN:
1318-3222
COBISS.SI-ID:
40119808
Secondary language
Language:
Unknown
Title:
Ocenjevanje kriterijev ekonomske in upravljalske učinkovitosti javne radiotelevizije
Abstract:
This article discusses the rationale and purposes of the expanding assessment of public service broadcasting from the perspectives of performance evaluationin public administration and media management. The author argues that increased assessment of public broadcasters is part of a movement toward better oversight of a range of public social services that is designed to improve service effectiveness. The article explores economic and managerial approaches to assessment that are increasingly augmenting traditional content and audience assessment practices in public broadcasting. It introduces and illustrates a variety of types of economic and managerial measures that provide insight into the operations and effectiveness of public service broadcasters and explores what they reveal to assessors and managers and the implications of those measures.
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