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Vpliv skladnosti imidža znamke in potrošnikove samopodobe na nakupno intenco, primer pametnih telefonov : diplomsko delo
ID Antolič, Lina (Author), ID Podnar, Klement (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/diplomska_dela_1/pdfs/mb11_antolic-lina.pdf This link opens in a new window

Language:Slovenian
Keywords:nakupna intenca
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[L. Antolič]
Year:2015
Number of pages:47 str.
PID:20.500.12556/RUL-73536 This link opens in a new window
UDC:659.122:366(043.2)
COBISS.SI-ID:33604189 This link opens in a new window
Publication date in RUL:21.11.2015
Views:1162
Downloads:127
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