Television has caused a major reversal with its entry in the world of media. The possibility of watching moving pictures with the sound was a real sensation for the people, so the use of television sets through the years grow, thus the desire of television audience measurement. Initially this was important for television content adaptation to the viewer wishes, then in order to determine effectiveness of ads in relation to sales of goods or services.
The beginnings of measuring television audience were performed using methods that were not the most accurate, and it was only a matter of time before it comes into use a device that will allow a more objective measurement. First mechanical meters were built, shortly thereafter electronic.
With the arrival of new technologies were simultaneously updated meters and also the methods used to measure television audience. In order to meet the growing number of measurements and diverse methods, it was necessary to introduce entire systems that collect data on audience measurement. These have helped to automate the generation of the results of the television measurement and thus meet the wishes of users who can now easily access them.
The aim of the diploma thesis is the presentation of the operation of electronic measurement or telemetry system used for measuring the television audience. In addition, it also includes a brief overview of the technological development of television equipment since its beginning until now, and description of the television standards that have changed over time.
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