Izdelava animiranega videa za promocijo produkta

BIHAR, SAMO (author), Zajc, Matej (mentor)

Diplomska naloga opisuje proces izdelave 2d animiranega videa, namenjenega promociji mobilnih izobraţevalnih iger za otroke. Izpostavljenost veliki količini informacij nas pripelje do tega, da razmislimo o učinkovitih načinih komunikacije. Animacija zaradi svoje fleksibilnosti, učinkovitosti in relativne enostavnosti izdelave ponuja veliko priloţnosti za uporabo na različnih področjih. Namen in uporaba animiranega videa pomembno vplivata na sprejemanje odločitev v zvezi z vsebinskimi in oblikovnimi lastnostmi animacije v fazah načrtovanja in izdelave. V prvem delu diplomske naloge so predstavljene lastnosti uspešnega komuniciranja ter pomen vizualnih medijev in pripovednih elementov pri razumevanju podanih informacij. Spoznamo pojem animacije, njene značilnosti, razvoj in vlogo skozi zgodovino, pri čemer se osredotočimo na uporabo animacije v oglaševanju. V drugem delu sledi opis načrtovanja, oblikovanja in pristopov k izdelavi animiranega videa v programu Adobe After Effects. Postopek zdelave je opisan po korakih s pomočjo slikovnega gradiva in na način, primeren za vse, ki se z animacijo in programom srečajo prvič.

• Language: Slovenian
• Keywords: animacija, animirani video, komunikacija, oglaševanje, promocija, Adobe After Effects
• Work type: Bachelor thesis/paper
• Organization: FE - Faculty of Electrical Engineering
• Year: 2015
• PID: 20.500.12556/RUL-72771
• Publication date in RUL: 30.09.2015

Secondary language

• Language: English
• Title: Creating animated video for product promotion

Abstract

This diploma thesis describes the process of creating 2d animated video with the purpose of promoting educational mobile games for children. Exposure to large amount of infromation leads us to contemplate the effective ways of communication. Because of its flexibility, effectiveness and relative simplicity of production, animation offers many opportunities for its use in various fields. Purpose and application of an animated video have a great influence on decisions we make about the content and design in the planning and the production phase. In the first part of my thesis I present the characteristics of effective communication and the importance of visual media and narrative elements in understanding the information provided. We get to know the concept of animation, its features, development and applications through history, focusing on the use of animation in advertising. In the second part follows a description of planning, design and approaches to the production of an animated video in Adobe After Effects software. The process of production is described step by step with the help of images and in a way that is suitable for beginners in animation and forementioned software.

• Keywords: animation, animated video, communication, advertising, promotion, Adobe After Effects