Farming is still an important branch, heavily interlinked with technological development. There are many information systems used in farming, without which we can not imagine modern farming. Information and communication technologies have found an important part in it. They represent invaluable help for farmers, they offer quick access to information and opinion exchange. Market has become ruthless for farmers, so it is very important that the farms are competitive to others. They can benefit from implementing system of customer relationship management, which allows better, easier and more transparent work with all customer, it collects customers' data and it analyses it. Customers, with whom farm is doing business, are numerous, so it is necessary to unify and simplify related processes. Advantages provided by CRM for farm are many, making these field interesting for many farms to use.
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