Pripravljeni na digitalno revolucijo : elektronska knjiga v Evropi in ZDA

Klančar, Barbara (author), Kovač, Miha (mentor)

Z analizo besedil spletnih dnevnikov in spletnih portalov namenjenih založnikom v nalogi ugotavljamo razlike med Evropo in ZDA na področju razvoja e-knjige. Amazon je leta 2007 v knjižnem svetu spodbudil digitalno revolucijo, zaradi naraščajočega povpraševanja po e-knjigah in Amazonovega monopolnega položaja pa so na trg vstopili tudi ostali veliki knjigotržci in podjetja, ki primarno ne delujejo v knjižnem svetu. Danes so med pomembnejšimi ponudniki: Barnes&Noble, Google, Apple in Kobo. Medtem ko tržni delež e-knjige v ZDA hitro narašča ter je tiskana knjiga že resno ogrožena, pav Evropi še ne obstaja ustrezna protiutež, ki bi bila sposobna konkurirati utečenim poslovnim modelom trženja e-knjig na spletnih portalih, tako se trg e-knjig v ZDA in v Evropi razvija različno hitro. Uspeh so si ameriški ponudniki zagotovili s poznavanjem novih potreb trga, sledenju spremembam in inovativnostjo. Glavni dejavniki, ki so omogočili razvoj trga so: velika izbira e-knjig, dostopnost bralnikov in drugih bralnih naprav, konkurenca med ponudniki, poceni e-knjige in bralniki, prijetna nakupna izkušnja (nakup direktno z bralne naprave), urejena distribucija, poznavanje bralca/potrošnika. Pospešeno pa se ureja oz. išče rešitve tudi za področje avtorskih pogodb, zaščite DRM in izboljšuje metapodatke. Za zamujanje e-knjige na evropskih trgih pa so pomemben krivec tudi finančna sredstva, in sicer se je pomembno zavedati, da so evropski trgi majhni in nekaj desetmilijonske investicije v razvoj trga e-knjige preprosto niso mogoče.In the thesis we explore the differences between the development of ebooks in Europe and that in the USA by analising the contents of online blogs and web portals targeted at publishing professionals. In 2007 Amazon caused a digital revolution in the literary world. Nevertheless, due to a growing demand for ebooks and Amazon's dominant position other influential booksellers also entered the market followed by companies that primarily did not work in the book field. At the moment, some of the most prominent online retailers are Barnes and Noble, Google, Apple, and Kobo. The market share of ebooks in the USA is growing apace, seriously jeopardising the printed book. Meanwhile in Europe there is no adequate business model which would be able to compete withthe established american model of selling ebooks. That is why the Americanand the European ebook market develop at different speeds. American ebook vendors have ensured their success by adressing the needs of their clients, adapting to changes and innovating. The main factors that have enabled the development of the market are: a wide selection of ebooks, accessibility of e-book readers and other reading gadgets, competition, inexpensive e-books and ebook readers, a pleasant shopping experience (a direct purchase via an e-book reader), an organised distribution, familiarity with the reader/consumer. Furthermore, metadata are being improved and new solutions concerning copyright contracts and DRM are being sought rapidly. Last but not least, an important reason for the delayed arrival of digital books in Europe is also a lack of financial sources. Namely, it is crucial to bear in mind that European markets are small, which makes considerable investments in the development of e-books simply not possible.

• Language: Slovenian
• Keywords: založništvo, elektronska knjiga, e-knjige, Evropa, ZDA, poslovni modeli, elektronski bralnik, e-bralniki, magistrska naloga bolonjskega programa
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FF - Faculty of Arts
• Place of publishing: Ljubljana
• Publisher: [B. Klančar]
• Year: 2012
• Number of pages: 83 f.
• PID: 20.500.12556/RUL-72218
• UDC: 655.4/.5:004(043.2)
• COBISS.SI-ID: 50499170
• Publication date in RUL: 08.09.2015