Prisotnost slovenskih splošnih knjižnic v družbenem omrežju Facebook : magistrsko delo

Jenko, Nataša (author), Petek, Marija (mentor)

Ena izmed možnosti za slovenske splošne knjižnice, da se še bolj približajo uporabnikom, je prisotnost v družbenem omrežju Facebook. Januarja 2013 je bilo v raziskavi anketiranih 31 knjižničarjev slovenskih splošnih knjižnic, ki skrbijo za prisotnost splošne knjižnice na Facebooku. Z analizo vsebine so bili v začetku februarja 2013 pregledani vsi profili ali strani splošnih knjižnic, ki so prisotne na Facebooku. Izmed vseh slovenskih splošnih knjižnic (teh je 60) jih je na Facebooku prisotnih 50 oz. 83 %. 58 % knjižnic se je odločilo za prisotnost na Facebooku zaradi številčnosti njegovih uporabnikov, sledi uporaba nove tehnologije oz. sledenje trendom z 48 %. Skoraj vsi anketiranci (97 %) uporabljajo Facebook za promocijo dogodkov v knjižnici in za obveščanje. Le knjižnica enega anketiranca ima oblikovan poseben dokument glede prisotnosti na družbenem omrežju (smernice za uporabo in vedenje na Facebooku). Vsi anketiranci želijo s Facebookom doseči nečlane knjižnice, nato mladino, člane knjižnice in odrasle. Znotraj Facebooka iskanje po katalogu COBISS/OPAC ni mogoče.

• Language: Slovenian
• Keywords: splošne knjižnice, Slovenija, družbena omrežja, Facebook, ankete, delo z bralci, magistrske naloge
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FF - Faculty of Arts
• Place of publishing: Ljubljana
• Publisher: [N. Jenko]
• Year: 2013
• Number of pages: 92 f.
• PID: 20.500.12556/RUL-72211
• UDC: 027(497.4):316.472.4(043.3)
• COBISS.SI-ID: 52963426
• Publication date in RUL: 08.09.2015

Secondary language

• Language: English
• Title: Presence of Slovenian public libraries on Facebook

Abstract

One of the possibilities for Slovenian public libraries to get closer to their users is to be present on Facebook. In January 2013, 31 Slovenian public librarians, who manage a Facebook profile or a Facebook page of a public library, were surveyed through questionnaire. In early February 2013, all profiles or pages of public libraries present on Facebook were examined with content analysis. 50 Slovenian public libraries (83 % of all Slovenian public libraries (60)) are present on Facebook. 58 % of libraries decided to be present on Facebook because of the amount of users, and 48 % wanted to keep upto date with new technology or follow trends. Almost all librarians (97 %) use Facebook for promoting library events and for keeping users informed. Onlyone library included in the survey has a document on social media policy (Facebook use and behaviour guidelines). All surveyed librarians want to reach non-patrons, after that the youth, patrons and adults. It is not possible to search on COBISS/OPAC within Facebook.