Odnos med barvo in tipografijo na plakatu kot likovno izraznem sredstvu : magistrsko delo

Čičmir Vestič, Patricija (author), Selan, Jurij (mentor), Podobnik, Uršula (comentor)

Barva in tipografija sta izrazni sredstvi, ki igrata ključno vlogo pri oblikovanju plakata. Njun izbor in odnos med njima nam povesta, kaj sporočamo, predvsem pa, kako to sporočamo. Vplivata na način in intenziteto izražanja sporočila, ki posredno vpliva na človekove socialne vloge in vedenje, čeprav na nižji zavestni ravni. Čeprav na moč plakata vpliva marsikaj, sem se v magistrskem delu osredotočila prav na odnos med barvo in tipografijo na plakatu kot likovno izraznem sredstvu. Problematiko sem preučila v teoretični in empirični raziskavi, z dveh zornih kotov. V teoretičnem delu naloge sem z vidika tega problema raziskala definicijo plakata, vrste plakata in njegovo zgodovino. Posvetila sem se sedmim barvnim kontrastom po Johannesu Ittnu, emocionalnemu in funkcionalnemu pomenu barv oziroma njihovemu psihološko-simboličnemu učinku. Opredelila sem definicijo tipografije in njen pomen ter zgodovino. Prav tako sem raziskala odnos med podobo in tekstom. Kot raziskovalni pristop sem uporabila teoretično raziskavo z metodo študija literature in pregleda javno dostopnih virov na svetovnem spletu ter formalno likovno analizo enaindvajsetih, za raziskavo ključnih plakatov različnih avtorjev, s pomočjo katere sem na primeru konkretnih likovnih del plakatov verificirala spoznanja teoretične raziskave. V empiričnem delu naloge je bil moj cilj ugotoviti, ali učenci s pomočjo uvodne ure, pri kateri preko že analiziranih plakatov ugotavljajo pomen barve in tipografije na plakatu, bolje razumejo bistvo plakata. Želela sem izboljšati njihovo znanje o plakatu oziroma jih ozavestiti o njegovi moči sporočilnosti. Uporabila sem kvantitativno analizo in kavzalno-eksperimentalno metodo, in sicer na namenskem vzorcu, ki je vključeval 38 učencev 9. razreda. Z eksperimentalno skupino sem izpeljala tri šolske ure, od tega je bila ena ura uvodna. S kontrolno skupino sem izpeljala dve šolski uri. Likovna dela učencev sem analizirala s pomočjo eksternih ocenjevalcev in deskriptivne ocenjevalne lestvice.

• Language: Slovenian
• Keywords: vizualni mediji, pedagoški proces
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: PEF - Faculty of Education
• Publisher: [P. Čičmir-Vestić]
• Year: 2015
• Number of pages: 124 str.
• PID: 20.500.12556/RUL-70814
• UDC: 73:655.3.066.24(043.2)
• COBISS.SI-ID: 10575689
• Publication date in RUL: 10.07.2015

Secondary language

• Language: English
• Title: The relationship between colour and typography on a poster as the means of art expression

Abstract

Colour and typography are a means of art expression that play a crucial role in poster design. The choice and relationship between them tell us what message we are trying to convey and, what is more, how we express it. They influence the way and intensity of message expression and thus indirectly also human social roles and behaviour, although on a lower consciousness level. In my Master's thesis, I focus on the relationship between colour and typography on a poster as a means of art expression, and, although the power of a poster depends on many factors, I tackle the issue through theoretical and empirical research, from two points of view. In the theoretical part of the thesis, I research the definition of a poster, types of a poster and its history. I pay particular attention to seven colour contrasts based on Johannes Itten, to emotional and functional meaning of colours and their psychologically-symbolic effect. I define the typography, its meaning and history. I research the relationship between the outlook and text as well. The research approach used is a theoretical one, by using the method of literature study and overview of resources open to public on the internet. Moreover, I also make a formal art analysis of twentyone posters of different authors, crucial for the research, with the help of which I verify the outcomings of the theoretical research on the case of specific art forms of posters. In the empirical part of the thesis, my goal is to establish whether pupils grasp the basic meaning of a poster in my introductory lesson, when they try to guess the meaning of colour and typography on previously analysed posters. I try to improve their knowledge of posters and fortify the idea of poster's powerful message. I use the quantitative analysis and causal-experimental method on the intentional sample consisting of 38 pupils from the ninth class of primary school. I carry out three lessons, including the introductory one, with the experimental group and two lessons with the control group. I analyse the art work of pupils with the help of external assessors and descriptive grading scale.