Implementacija direktne marketing koncepcije kao čimbenik uspješnosti internet marketinga : primjer firme Maiora

Rivić, Boris (author), Čater, Barbara (mentor)

• Language: Croatian
• Keywords: trženje, elektronsko trženje, Internet, informacijska tehnologija, direktno trženje, poslovno komuniciranje, case study, podjetje, Maiora
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [B. Rivić]
• Year: 2014
• Number of pages: III, 89, 10 str.
• PID: 20.500.12556/RUL-70712
• UDC: 339.138
• COBISS.SI-ID: 22465510
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: The implementation of a direct marketing concept as a success factor in internet marketing: the case of Maiora Ltd.
• Keywords: marketing, electronic marketing, Internet, information technology, direct selling, business communication, case study, enterprises, Maiora