Uspešnost trženjskega komuniciranja mobilnih aplikacij : magistrsko delo

Čepon, Sabina (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, informacijska tehnologija, mobilna telefonija, aplikacija, poslovno komuniciranje, oglaševanje, public relations, socialne mreže, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Čepon]
• Year: 2015
• Number of pages: III, 88, 7 str.
• PID: 20.500.12556/RUL-70693
• UDC: 339.138
• COBISS.SI-ID: 22529510
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: Effectiveness of marketing communications of mobile applications
• Keywords: marketing, information technology, mobile telephony, application, business communication, advertising, odnosi z javnostjo, social network, research, analysis