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Otrok kot pobudnik nakupov izdelkov, namenjenih otrokom : zaključna strokovna naloga visoke poslovne šole
ID Borštnar, Mojca (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/borstnar256.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, odločanje, nakup, otroci, oglaševanje, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Borštnar
Year:2013
PID:20.500.12556/RUL-70684 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22283238 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1476
Downloads:123
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Keywords:marketing, consumer behaviour, decision making, purchasing, children, advertising, research, analysis

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