Dyadic perspective on marketing accountability and customer perceived value in business relationships : doctoral dissertation

Arslanagić-Kalajdžić, Maja (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis
• Work type: Doctoral dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Arslanagić-Kalajdžić]
• Year: 2015
• Number of pages: II, 127, 33 str.
• PID: 20.500.12556/RUL-70667
• UDC: 339.138
• COBISS.SI-ID: 22459110
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Slovenian
• Title: Diadni vidik trženjske odgovornosti in zaznane vrednostri v poslovnih odnosih
• Keywords: trženje, odgovornost, vrednost, potrošnik, podjetje, odnosi s strankami, ekonomski odnosi, raziskave, modeli, analiza