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Vedenje porabnikov blagovnih znamk na družbenem omrežju Facebook : magistrsko delo
ID Dolinšek, Nina (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/dolinsek4658.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, vedenje potrošnikov, elektronsko trženje, socialne mreže, poslovno komuniciranje, raziskave
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Dolinšek]
Year:2014
Number of pages:IV, 95, 6 str.
PID:20.500.12556/RUL-70622 This link opens in a new window
UDC:339.13
COBISS.SI-ID:22435046 This link opens in a new window
Publication date in RUL:10.07.2015
Views:2687
Downloads:184
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Secondary language

Language:Unknown
Title:Brand related consumer behavior on Facebook
Keywords:marketing, trademarks, consumer behaviour, electronic marketing, social network, business communication, research

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