Pomen zvestobe blagovni znamki pri uvajanju nove družine izdelkov na trg bele tehnike : diplomsko delo

Obretan, Aleš (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, zadovoljstvo, lojalnost, novi proizvodi, strategija, premoženje, raziskave, analiza
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Obretan]
• Year: 2014
• Number of pages: II, 27, 18 str.
• PID: 20.500.12556/RUL-70614
• UDC: 339.138
• COBISS.SI-ID: 22417638
• Publication date in RUL: 10.07.2015

OBRETAN, Aleš, 2014, Pomen zvestobe blagovni znamki pri uvajanju nove družine izdelkov na trg bele tehnike : diplomsko delo [online]. Bachelor’s thesis. Ljubljana : A. Obretan. [Accessed 14 March 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/UPES/obretan1453.pdf

Secondary language

• Language: Unknown
• Keywords: marketing, trademarks, satisfaction, loyalty, new products, strategy, property, research, analysis