Soznamčenje kot orodje izboljševanja zaznane vrednosti blagovne znamke v kategoriji izdelkov za široko porabo : magistrsko delo

Pivk, Katarina (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: proizvodi, blagovne znamke, zadovoljstvo, lojalnost, kvaliteta, vrednotenje, vedenje potrošnikov, nakup, odločanje, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Pivk]
• Year: 2014
• Number of pages: III, 74, 16 str.
• PID: 20.500.12556/RUL-70603
• UDC: 339.13
• COBISS.SI-ID: 22429670
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: Cobranding as a tool for improving the perceived brand value in the fast moving consumer goods category
• Keywords: products, trademarks, satisfaction, loyalty, quality, valuation, consumer behaviour, purchasing, decision making, research, analysis