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Soznamčenje kot orodje izboljševanja zaznane vrednosti blagovne znamke v kategoriji izdelkov za široko porabo : magistrsko delo
ID Pivk, Katarina (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/pivk4642.pdf This link opens in a new window

Language:Slovenian
Keywords:proizvodi, blagovne znamke, zadovoljstvo, lojalnost, kvaliteta, vrednotenje, vedenje potrošnikov, nakup, odločanje, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Pivk]
Year:2014
Number of pages:III, 74, 16 str.
PID:20.500.12556/RUL-70603 This link opens in a new window
UDC:339.13
COBISS.SI-ID:22429670 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1371
Downloads:166
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Secondary language

Language:Unknown
Title:Cobranding as a tool for improving the perceived brand value in the fast moving consumer goods category
Keywords:products, trademarks, satisfaction, loyalty, quality, valuation, consumer behaviour, purchasing, decision making, research, analysis

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