Mobilni telefon kot inovativno oglaševalsko orodje : primer potencialnega mobilnega oglaševanja blagovne znamke "Prijetno domače"

Golf, Nataša (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, mediji, mobilna telefonija, pospeševanje prodaje, oglaševanje, direktno trženje, primeri, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Golf]
• Year: 2014
• Number of pages: II, 71, 26 str.
• PID: 20.500.12556/RUL-70574
• UDC: 659.1
• COBISS.SI-ID: 22350310
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: The mobile phone as an innovative advertising tool: the case of potential mobile advertising of the "Prijetno domače" brand
• Keywords: marketing, media, mobile telephony, sales promotion, advertising, direct selling, cases, research, analysis