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Pomen nevromarketinga za tržne raziskave in komuniciranje : magistrsko delo
ID Javeršek, Živa (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/javersek1644-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, psihologija potrošnika, tržne raziskave, tržna analiza, tehnologija, nevronske mreže, etika
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Ž. Javeršek]]
Year:2015
Number of pages:II, 56, 10 str.
PID:20.500.12556/RUL-70490 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22536166 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1814
Downloads:236
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Secondary language

Language:Unknown
Title:The importance of neuromarketing for marketing research and communications
Keywords:marketing, consumer psychology, market research, market analysis, technology, neural networks, ethics

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