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Pot do močne blagovne znamke na medorganizacijskem trgu : magistrsko delo
ID Novak, Aleš (Author), ID Rojšek, Iča (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/novak1358-B.pdf This link opens in a new window

Language:Slovenian
Keywords:medorganizacijskli sistemi, medorganizacijsko trženje, blagovne znamke, strategija trženja, premoženje, case study, podjetje, Poclaine Hydraulics Žiri
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Novak]
Year:2014
Number of pages:II, 68, 25 str.
PID:20.500.12556/RUL-70460 This link opens in a new window
UDC:339.13
COBISS.SI-ID:22174438 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1323
Downloads:251
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Secondary language

Language:Unknown
Title:The way to a strong brand on business-to-business market
Keywords:medorganizacijskli sistemi, intercompany marketing, trademarks, marketing strategy, property, case study, enterprises, Poclaine Hydraulics Žiri

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