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Sprejemanje oglaševanja preko pametnih telefonov pri porabnikih : magistrsko delo
ID Mislej, Lars (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/mislej1288-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, oglas, mobilna telefonija, vedenje potrošnikov, poslovno komuniciranje, ankete, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[L. Mislej]
Year:2014
Number of pages:47, 13 str.
PID:20.500.12556/RUL-70436 This link opens in a new window
UDC:659.1
COBISS.SI-ID:22048486 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1449
Downloads:148
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Secondary language

Language:Unknown
Title:Consumer acceptance of smartphone advertising
Keywords:marketing, advertising, advertisement, mobile telephony, consumer behaviour, business communication, questionnaires, analysis

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