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Dejavniki vključevanja v programe zvestobe : primer podjetja Mladinska knjiga Trgovina
ID Novak, Petra (Author), ID Dmitrović, Tanja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/novak4619.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, lojalnost, zadovoljstvo, programi, case study, Mladinska knjiga, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[P. Novak]
Year:2014
Number of pages:III, 87 str.
PID:20.500.12556/RUL-70404 This link opens in a new window
UDC:339.13
COBISS.SI-ID:22138086 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1257
Downloads:171
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Secondary language

Language:Unknown
Title:Factors influencing customer decisions to join loyalty programs: the case of Mladinska Knjiga Trgovina
Keywords:marketing, consumer behaviour, purchasing, decision making, loyalty, satisfaction, programmes, case study, Mladinska knjiga, research, analysis

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