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Vpliv zaznave države izvora na nakupno odločanje porabnika : magistrsko delo
ID
Gošler Šimnic, Petra
(
Author
),
ID
Kolar, Tomaž
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/gosler1310-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
vedenje potrošnikov
,
nakup
,
odločanje
,
poreklo blaga
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[P. Gošler Šimnic]
Year:
2014
Number of pages:
II, 61, 14 str.
PID:
20.500.12556/RUL-70349
UDC:
339.13
COBISS.SI-ID:
22046694
Publication date in RUL:
10.07.2015
Views:
1644
Downloads:
135
Metadata:
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Secondary language
Language:
Unknown
Title:
Country of origin effect on consumer purchasing decisions
Keywords:
marketing
,
consumer behaviour
,
purchasing
,
decision making
,
country of origin
,
research
,
analysis
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