Analiza razvoja pohištvenega programa Kolorina : diplomsko delo - visokošolski strokovni študij

Lesjak, Marko (author), Oblak, Leon (mentor), Kitek Kuzman, Manja (reviewer)

V zaostrenih gospodarskih razmerah je razvoj novega izdelka nujen, a negotov proces. Osnovno vodilo uspešnega poslovanja je dobro poznavanje potreb in želja kupcev. Izvajanje vseh stopenj razvoja izdelka je stabilna in varna pot k uspešni izvedbi projektov. Za pozitiven rezultat je nujno dobro in usklajeno sodelovanje lastnikov in zaposlenih. Prikazali smo konkreten potek razvoja novega pohištvenega programa KOLORINA v podjetju Garant pohištvena industrija, d. d., Polzela. Podrobno smo analizirali 2 stopnji v procesu razvoja: tehnološko-proizvodno in tržno razvijanje izdelka. Na osnovi analize smo ugotovili odstopanje od osemstopenjskega teoretičnega modela razvoja novega izdelka.

• Language: Slovenian
• Keywords: razvoj izdelka, pohištvo, trženje
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: BF - Biotechnical Faculty
• Place of publishing: Ljubljana
• Publisher: [M. Lesjak]
• Year: 2012
• Number of pages: IX, 69 f., [8] f. pril.
• PID: 20.500.12556/RUL-695
• UDC: 684:658.624
• COBISS.SI-ID: 2056841
• Publication date in RUL: 11.07.2014

Secondary language

• Language: English
• Title: Analysis of the development of Kolorina furniture programme : graduation thesis - higher professional studies

Abstract

In times of fierce economic situation the development of a new product is an essential, yet insecure process. The basic rule of running a business successfully is a good knowledge of the needs and wishes of the customers. Maintaining all steps in the development of a product represents a safe and stable way towards the successful performance of projects. Good and synchronized cooperation of the owners and the employees is essential for achieving positive results. A concrete development of a new KOLORINA furniture programme at the Garant furniture industry, joint-stock company, Polzela is shown. The 2 steps, namely the technological production development and the marketing development of the product, are precisely analysed. Based on the analyses, the deviations from the 8 step theoretical model of developing a new product were dealt with.

• Keywords: product development, furniture, marketing