Marketinške implikacije ekonomskih teorij rasti podjetja

Lah, Marko (author)

The marketing implications of the economic paradigms of the growth of the firm are characterised from the basic distinction between the function of the marketing in the firm. It can be seen as a tool in the business policy of the firm or as a strategy (strategic marketing).

• Language: Slovenian
• Keywords: podjetja, strategija, poslovanje, planiranje, ekonomske teorije
• Work type: Not categorized
• Typology: 1.01 - Original Scientific Article
• Organization: FDV - Faculty of Social Sciences
• Publisher: Marketing magazin
• Year: 1998
• Number of pages: Str. 9-15
• Numbering: Let. 2, št. 3
• PID: 20.500.12556/RUL-64746
• UDC: 65.012:330.8
• ISSN on article: 1408-1652
• COBISS.SI-ID: 99314944
• Publication date in RUL: 10.07.2015

Record is a part of a journal

• Title: Akademija MM
• Shortened title: Akad. MM
• Publisher: Marketing magazin
• ISSN: 1408-1652
• COBISS.SI-ID: 65123840

Secondary language

• Language: Unknown
• Keywords: enterprise, strategy, business, planning, economic theory